To be competitive in today's financial services marketplace, institutions must offer their members a wide range of financial products and services. Completing this course will introduce a variety of these products and services, in addition to reviewing basic cross-selling and communication skills which aid in building long-term relationships with your members.

In your role as a sales person, you must also uncover members' unspoken needs and match them with the appropriate products and services that will address them. When you've finished the three lessons in this module, you'll have an opportunity to complete a self-assessment to review what you've learned and test your knowledge.

Making sure members' unrecognized needs are addressed before the contact is concluded is yet one more way you can provide total service. Learn to anticipate members' requirements at every interaction, and discover ways you can develop deeper member relationships. Includes three lessons and a self-assessment.

Like cross-selling, up-selling is another facet of offering total service to members. Help members streamline productivity, while also increasing the size or value of the sale through up-selling. Each lesson of this module includes a self-assessment so you'll have an opportunity to test your knowledge and apply what you've learned.

When it comes to cross-selling, the best defense is a strong offense. Two of the keys to serving members completely? Knowing how to anticipate their objections and being prepared to overcome them. Complete five short lessons in this module, then apply what you've learned to your own job when you've finished the lessons in a self-assessment.