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Section 1: Understanding your Small Business Customer

Course Description

This course will: explain the characteristics of manufacturers, wholesalers, retailers, and service companies; identify the advantages and disadvantages of firms in different stages of the industry life cycle including: emerging, growth, mature and decline stages; describe specific types of industry risk including: buyer/seller concentration, cyclicality, international, technology, and government regulation; and evaluate business risk factors including: operating leverage, competition, concentrations, distribution, products and services, and production. Discuss management success criteria such as experience, integrity, philosophy and style. Evaluate the interrelationship between business, industry and management risk factors, as well as their impact on the credit decision-making process.
60 Minutes
Series: Small Business Lending Program (in partnership with Eensight)
Roles: Commercial, Operations & IT, Retail
Course Format: Online Self-Paced

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