BCU Webinars Webinar

Marketing & Advertising Compliance - 3 Part Series

In the current financial services environment, your advertising and marketing efforts must be more effective than ever before. But, there are standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). There’s been a seismic shift in regulatory enforcement, and advertising and marketing practices that were acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored.

This comprehensive three-part webinar series covers the current landscape of marketing and advertising compliance requirements. We’ll provide many examples of how the rules apply as well as recommendations on how to deal with the requirements. We’ll cover the UDAP/UDAAP aspects of advertising, technical requirements of the deposits and loan regulations that deal with marketing and advertising, and marketing program-specific rules that cover campaigns. We’ll also talk about using data and customer information in marketing, such as privacy rules and regulations. Finally, we’ll delve into the technical aspects of marketing and advertising: using artificial intelligence, algorithms, auto-decisioning, and the use of various media, including social media and digital channels.

As the compliance environment becomes more complex, your marketing department must stay on top of the rules and regulations. These sessions will help.

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SKU 70BWUS245030E

What You'll Learn

Each webinar in the series will cover specific topics relative to the subject matter.

Who Should Attend

Anyone involved in developing and marketing your institution's products and services, including the marketing department, compliance officers, auditors, business managers, sales and service staff, and anyone else whose duties involve promotion.