About This Book
The formula for effective real estate sales has three essential elements' planning, marketing, and closing. Truly successful real estate professionals understand this 3-stage framework and apply the marketing mix that works most effectively for them to achieve success.
Technology is built into every element of this proven 3-stage framework because this is the new frontier for achieving profitable real estate selling. While you'll find Effective Real Estate Sales and Marketing, 3e provides a solid overview of the relationship between marketing and sales, new agents as well as sales veterans will appreciate the extensive coverage of proven marketing techniques and effective technology applications.