January 6, 2017
A message from our CEO
Dear clients and valued partners,
Nurse.com by OnCourse Learning has been a trusted resource for healthcare professionals across the nation for more than three decades. We value that trust and know you do, too.
To foster that confidence, align with audience trends, and embrace our efforts toward technology-based personal learning, our award-winning Nurse.com print publications will transition in 2017 to an exciting new interactive digital format.
The digital transition offers clients:
- A fresh opportunity to engage with our audience in meaningful ways with measurable results.
- Message expansion across multiple platforms, including mobile, tablet and desktop.
- Video opportunities that previously didn’t exist.
- Search engine optimization that will increase content visibility.
Named Nurse.com digital resource guides, these multimedia-rich publications will provide our valued nursing community with informative, resourceful content that nurses can reference as they grow in their profession.
The guides will be delivered via email to our audience of more than 1 million registered nurses and more than 2 million RNs through social media channels.
Research shows multimedia digital consumption is on the rise.
A 2016 Mequoda readership study reported that consumers who used more than one platform rose by 32% between 2015 and 2016.
When you consider 64% of U.S. magazine readers said they read a digital publication every month, according to the Mequoda study, you realize the potential market reach.
When combined with our other data-driven products — such as targeted email, social media and network display campaigns — you will engage with the most comprehensive nurse audience available.
Our audience also can be highly segmented based on your needs.
As a valued partner, we are here to answer your questions and guide you through the options every step of the way.
Your local sales representative is excited to introduce you to our new digital publication and help you create a successful advertising plan for 2017.
President and CEO, OnCourse Learning