May 25, 2017
Veteran marketer brings 20 years of experience to key leadership position
BROOKFIELD, Wis. — As the new Chief Marketing Officer for OnCourse Learning, Maia Tihista plans to showcase how easily accessible the company’s solutions are for individuals and employers in healthcare, real estate and financial services. The solutions include an innovative learning management system, thousands of prelicensure and continuing education courses, and numerous corporate education solutions.
“Maia will transform how we deliver e-learning to serve the needs of our clients and customers,” said Patrick Sheahan, president and CEO of OnCourse Learning. “She is a talented marketer with exceptional leadership skills. Her deep knowledge of marketing strategy and execution will help our company continue to grow and thrive.”
In the CMO role, Tihista will lead the overall go-to-market strategy, drive marketing execution and use data-driven insights to enhance the skills of the company’s marketing team.
“E-learning is transforming how everyone is learning today,” said Tihista, who has 20 years of experience in B2B and B2C marketing. “The industry is fast-paced and transformational. We have some of the finest content in our industry, and our proprietary learning management system and various tools we provide to our customers are cutting edge.”
The marketing team, according to Tihista, will work to ensure individual customers enjoy a “smooth and seamless experience as they go to their shopping cart.”
For B2B clients, “we want to reach companies to make sure they’re aware of our education and training solutions,” she said.
Tihista recently served as vice president of marketing for Flexera Software. She also has held marketing positions with LexisNexis, Sony, Hitachi and Panasonic. She has degrees in communications and business from Washington State University and an MBA from Webster University.
Since the company formed in 2007, OnCourse Learning has been chosen three times for the Inc. 5000 list of the nation’s fastest-growing companies.
“The ability to make an impact on a company this size is exciting,” Tihista said. “The people here are enthusiastic, smart and want to make a difference. Everyone has a passion and an energy.”
For media inquiries, contact:
Barry Bottino, Communications Director
About OnCourse Learning
OnCourse Learning delivers licensure, regulatory and compliance education solutions throughout the nation’s leading industries including financial services, healthcare and real estate. Through trusted industry expertise, compliance management and technology solutions, OnCourse Learning focuses on advancing the e-learning environment for individuals and businesses to help to build new careers, empower employees through knowledge and identify efficiencies in corporate training management. OnCourse Learning offers a full suite of educational products including state and federally approved prelicensing and continuing education programs, accredited course content, exam prep tools, publications, e-books, events and a sophisticated and customizable learning management system and course-authoring tool. To learn more, visit OnCourseLearning.com.