How to use creative real estate marketing ideas to win customers

Back to Press Releases

July 6, 2017

New OnCourse Learning guide showcases traditional and out-of-the-box marketing methods

BROOKFIELD, Wis. — Creative marketing ideas that expert real estate marketers use to win customers is the focus of the newly released Digital Resource Guide to Real Estate Marketing Strategies produced by OnCourse Learning Real Estate. The guide provides proven tactics and strategies agents can use to engage with current and past clients, as well as win new ones.

“The new guide provides real estate agents, brokers, appraisers and home inspectors insight into branding, engaging content, use of social media and digital marketing from some of the top talent around the country,” said Brian Sholly, executive vice president of real estate at OnCourse Learning. “We tapped sources to author articles on their marketing successes, and interviewed others for insight on real estate marketing best practices.”

Real estate marketing strategies

The guide serves as a resource, covering 15 relevant creative marketing topics that include some out-of-the box ideas on selling homes in high-tourist areas such as Orlando and Las Vegas, creating a slogan that clients won’t soon forget and capturing the luxury market. Among the articles included in the guide are the following topics:

Coldwell Banker’s senior vice president of marketing shares advice on how to build a winning marketing plan.

This article and infographic offer tips for marketing to this growing demographic.

Ron Feir, who describes himself as the 1 Ranked Realtor on Earth based on social media engagement by, details his social media marketing plan.

OnCourse Learning’s own Richard Gallegos, DREI, CDEI, education manager for real estate, offers tip on creating brand recognition in commercial real estate using creative marketing          strategies.

In today’s diverse cultural climate, creating a marketing plan that caters to cultural sensitivities is key.

Other real estate resources

Check out all of the other OnCourse Learning Real Estate assets available, including a Data Analytics in Real Estate Guide that provides 18 pieces of original content. This guide shares information on how to maximize big data’s potential.

OnCourse Learning Real Estate is a trusted source of training, licensing and continuing education. It has helped more than 650,000 real estate, appraisal and home inspection professionals begin and advance their careers through a blend of e-learning, instructor-led courses and textbooks. To learn more, please contact 800-532-7649, visit, or follow us on Facebook and Twitter.


For media inquiries, contact:
Deborah Filipek, Media Relations Manager


About OnCourse Learning

OnCourse Learning delivers licensure, regulatory and compliance education solutions throughout the nation’s leading industries including financial services, healthcare and real estate. Through trusted industry expertise, compliance management and technology solutions, OnCourse Learning focuses on advancing the e-learning environment for individuals and businesses to help to build new careers, empower employees through knowledge and identify efficiencies in corporate training management. OnCourse Learning offers a full suite of educational products including state and federally approved prelicensing and continuing education programs, accredited course content, exam prep tools, publications, e-books, events and a sophisticated and customizable learning management system and course-authoring tool. To learn more, visit